Cruiser (in Serbian: Krstarica) was founded in 1999 by Ivan Petrovic, as a result of Ivan’ hobby during a pursuit of a university degree in information systems.
With time, Cruiser (www.krstarica.com) developed into the most prominent Internet brand in Serbia, which has changed the way in which information is communicated, accessed, and exchanged.
Today, Cruiser is the most visited website in Serbia and one of the leading Internet providers in the country.
Our mission and strategy
Cruiser’s mission is to connect people throughout the world in order to enable their easier and faster communication and discussion, encourage their interest and improve learning.
Cruiser offers to its users an exceptional Internet experience through a wide spectrum of services, including a possibility to access the rich content and use the most developed technologies.
Owing to its unique Internet technology and services, Cruiser provides the best possible quality of services to both individuals and companies.
What do we do?
Search: According to magazines "Mikro - PC World", "PC Press", "Svet kompjutera" and "Digital!", Cruiser is the best search engine in Serbia. Cruiser Search enables its visitors to find on the Internet everything they need. Owing to the advanced algorithms, Cruiser’s search engine offers timely, relevant and thorough search results drawn from both local and international websites. And this isn’t all: Cruiser’s team also offers to its users a Cruiser Navigator which is free of charge and makes the search easier and more accurate.
Of course, the search facility is not the only reason why millions of people throughout the world visit Cruiser - we also offer a number of other Internet services and content!
Communication: Cruiser provides communication services such as Webmail, Forum, Blog and Chat. These services enable our users to contact their friends, family members and business partners any time, no matter which part of the world they are in. Cruiser brings people closer to each other!
Content: The following content is available on Cruiser and constantly updated:
- News and service information: Daily headlines classified according to categories; business information; an overview of cultural events; weather forecast; currency rates list; TV programme…
- Entertainment: The Life, unique on the local Internet market when it comes to comprehensiveness and diversity of its content, which among others includes Cars, Technique, Film, Music, Games, jokes, cooking recipes, astrology…
- Education: A diverse and always up-to-date catalog comprising international and local websites grouped into themes; English and German dictionary; the latest software products; a section devoted to health; sections "Travel", "Did you know", "Thoughts of the famous", "This is what happened on today’s day"...
Internet provider: Cruiser offers a fast internet connection and a free e-mail address which you can access any time from any place, and which is presented in the following form: your-name@krstarica.com. We also offer anti-virus protection and protection against junk mail. Moreover, unlike other Internet providers, we do not limit the speed of the Internet connection! At Cruiser, you can choose the Internet package that suits you best! If your business depends on the Internet, this is least you can ask for.
Help: Cruiser’s help is a huge and comprehensive system based on the concept of a "knowledge base". The system comprises a number of articles aimed at providing efficient solutions for the problems of working with computers drawn from the real life situations.
Shopping: Cruiser has the Internet store where you can find and buy a number of software (general, educational, language related, e.g., dictionaries), CD courses, music CDs and books.
Advertising: As a leading website in Serbia, Cruiser is visited by more then a million people each day and is equally popular with local and international companies. Cruiser offers efficient marketing solutions for all types of business. Given the high popularity of Cruiser and the number of the Internet users who can read about your company on our website, placing your advertisement on Cruiser can attract a wide yet targeted population and thus bring you a competitive publicity.
A standard type of advertising on Cruiser is advertising through banners. This involves renting a banner with your company’s recognised logotype and an advert. By clicking on the banner, the user can access your website with all the wanted information about your services and products. At the same time, you can monitor the "traffic flow" towards your website and thus efficiency of your advertising campaign.
Another type of advertising offered by Cruiser is targeted advertising using search keywords, aimed at reaching a particular group of users. As with the above mentioned advertising through banners, this type of advertising also gives you a possibility to continuously monitor the statistics and thus see who has shown an interest in your business and advertisement.
What makes us different from others?
Cruiser’s team constantly works on technology improvement and content development in order to offer to its visitors the most valuable and up-to-date information. User satisfaction is most important to us, hence every suggestion, observation or comment you have are taken into account.