Cruiser (www.krstarica.com), the most visited website in Serbia, featuring the most prominent local Internet brand and being one of the leading Internet providers in the country, conducted the largest Internet research in Serbia.
According to the research, Cruiser has 1.4 million visitors from Serbia per month.
The research is conducted from May 15 to June 12 2007 and 5130 visitors have taken a part in it. All visitors from Serbia had right to participate in the research; only one vote per visitor was possible.
Research analysis is free to reproduce with indispensable notice: "Origin: Cruiser (www.krstarica.com)" and Cruiser logo. Read more about Cruiser in Overview.
Age Internet visitors are mainly young people – 60% are under 30. 
| less than 16 | 6.1% | 16-20 | 20.0% | 21-25 | 20.7% | 26-30 | 12.8% | 31-35 | 9.2% | 36-40 | 8.6% | 41-45 | 8.6% | 46-55 | 10.3% | more than 55 | 3.6% | |
Gender 54% of visitors are male, 46% are female. Education 43% of visitors have graduated high school or college, 20% are students. primary school | 6.1% | secondary school | 51.3% | high school | 14.3% | faculty/college | 28.3% |
Employment 42% are employed, 41% are pupils and students. unemployed | 10.7% | pupil | 20.3% | student | 20.4% | housewife | 1.2% | retired | 2.5% | employed in private company | 16.4% | employed in public company | 20.0% | company owner | 3.3% | self-employed | 1.9% | other | 3.2% |
Vocation 24% have technical vocation, 20% are economists. economics | 19.9% | philosophy | 1.3% | medicine | 6.2% | agriculture | 3.0% | law | 5.6% | technique | 23.6% | art | 3.7% | handicraft | 6.6% | other | 30.1% |
Self-estimated material status 67% of Internet users are satisfied with their material status. very bad | 4.3% | bad | 28.7% | good | 58.0% | very good | 7.0% | excellent | 2.0% |
Neighbouring city 33% of Internet visitors are from Belgrade, 23% from Vojvodina and 44% from Central Serbia. Beograd | 32.5% | Novi Sad | 12.2% | Nis | 7.5% | Subotica | 3.8% | Kragujevac | 4.0% | Zrenjanin | 4.2% | Leskovac | 3.3% | Smederevo | 4.3% | Krusevac | 5.6% | Kraljevo | 3.4% | Sabac | 2,9% | Valjevo | 2.1% | Sombor | 3.1% | Uzice | 3.8% | Zajecar | 3.7% | Cacak | 2.4% | Novi Pazar | 1.2% |
Internet access frequency
Even 80% of Internet visitors go online every day. always | 8.2% | several times a day | 52.9% | once a day | 19.3% | several times a week | 15.9% | once a week or rarely | 3.7% |
Average time online Internet visitors spend online between 15 minutes and 2 hours in average. less than minutes | 6.3% | 16-30 minutes | 20.3% | 31-60 minutes | 28.2% | 1-2 hours | 29.6% | 2-3 hours | 8.6% | more that 3 hours | 7.0% |
Internet access point The majority of visitors (77%) go online from their home. home | 77.1% | work | 14.2% | school/college | 5.1% | friend/cousin | 2.0% | Internet cafe | 1.6% |
Topics of interest
Internet visitors are interested in various topics: from expertise to entertaining contents. business and economy | 3.3% | games | 3.0% | entertainment | 6.9% | health | 4.1% | fashion | 2.2% | cars | 3.2% | telecommunications/mobile phones | 4.5% | male&female topics | 2.7% | dating sites | 0.9% | programming | 1.7% | computers/software/hardware | 4.3% | Internet | 5.1% | news | 5.0% | science | 3.6% | culture/art | 3.1% | education | 4.9% | ads | 3.9% | tourism | 3.1% | TV and radio | 1.9% | employment | 3.8% | travel | 3.9% | family | 1.4% | government sites | 1.5% | politics | 1.4% | sports | 3.8% | music | 6.4% | movies | 4.3% | adult sites | 1.5% | shopping | 1.9% | other | 2.5% |
Internet activities Most of Internet visitors go online to search (21%), e-mail (16%) and for news (12%). searching for specific information | 21.1% | e-mail communication | 15.5% | random surfing | 11.4% | chat | 7.1% | reading news | 12.1% | e-shopping | 1.9% | sharing music, movies, software | 10.3% | forums and discussions | 4.4% | instant messaging | 4.7% | internet telephony | 2.4% | looking for a partner | 1.1% | playing games | 2.9% | other | 5.2% |
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